Amanda Stevens

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Brisbane
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Keynote
Workshop
Half-Day
Full Day
$6,000 - $10,000
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Marketing to the Majority, "who really controls the purse strings?"
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Amanda Stevens

Peering into the future and getting a glimpse of the consumer of tomorrow is something that can give any organisation a serious competitive edge.

Drawing on the latest neurological, demographic and consumer trends, Amanda paints a vivid and captivating picture for her audience of consumers and what will impact their behaviour in a changing times.

With the simple framework of gender, Amanda reveals how men and women shop, purchase and form brand loyalty differently and how brands that market to the majority are able to grow in turbulent times.

Whether you’re selling hardware or homewares, travel or telecommunications, cars or computers — in fact any product or service, this presentation will arm you with unique insights and an incredible toolbox of sales and marketing ideas to get more customers buying more products and services from you more often.

More about Amanda

Amanda Stevens is a vibrant, energetic and humorous speaker and a renowned specialist in sales, marketing and customer service – with a twist. She incorporates powerful research, insights and data, infused with relationship anecdotes and current social commentary.

The result is a unique perspective that packs a punch in content and take-away strategies and also delivers serious entertainment value.

Amanda has been described as ‘a pocket rocket’, ‘a breath of fresh air’ , ‘a whirlwind of ideas’ and ‘worth attending the conference for.’ Her comedic approach enables her messages to resonate and elicit action.

She averages 80 presentations a year and is able to customise her message to suit any audience and any industry in a way that’s relevant, current and memorable.

With five keynote topics and five workshop options, you can mix and match to suit your theme and objectives.

Speaker Topics

EPIC: FUTURE-PROOF YOUR BRAND.

HOW CAN YOU CREATE ANTIDOTES TO DISRUPTION AND BUILD AN ENDURING BRAND?

With consumer expectations changing faster than digital disruption, a shifting landscape requires business owners and marketers to think differently when it comes to brand-building. Now is the time to think differently, to show true business bravery and to think in EPIC terms - not necessarily just in scale but in character. In this presentation Amanda outlines a customised blueprint for how any brand can be built to last.

YOUR AUDIENCE WILL LEARN:

• The key characteristics of brands built to last

• Why striving for EPIC has never been more critical

• a 12-point blueprint for building a EPIC brand

• Why expertise and thought leadership are more important than your product or service

• The secrets of creating a brand positioning that captures the hearts and minds of your customers

• How to create a culture of innovation and make decisions that are insights-driven

• How to deliver a consistently EPIC experience.

TURNING CUSTOMERS INTO ADVOCATES.

GOOD BRANDS HAVE SATISFIED CUSTOMERS. GREAT BRANDS HAVE RAVING FANS.

Decoding the science of advocacy, Amanda explores why your existing customer base is possibly the greatest hidden asset in any business and outlines a plan to create a brand that customers willingly and enthusiastically rave about. She presents a customised approach for harnessing brand advocacy in a post-digital age and why the combination of high tech and high touch is the next frontier in brand disruption.

YOUR AUDIENCE WILL LEARN:

• How to cultivate customer centricity from the inside out

• Why developing brand advocates is the fastest and most effective way to scale a brand

• The shift from word-of-mouth to word-of-mouse and the opportunity it presents• How to identify the cultivate brand advocates and how to make them multiply

• The six keys to creating a memorable customer experience worth raving about.

THE NEW RULES OF RETAIL.

HOW CAN YOUR BRAND BE PART OFTHE RETAIL REVIVAL AND MAINTAIN RELEVANCE IN A CHANGING MARKET?

The retail sector is Amanda’s pet passion, Combining the latest research with a proven process for attracting, retaining and maximising a loyal customer base, Amanda presents a plan for creating a world-class in-store experience and innovative marketing strategies for the modern age. With passionate and meaningful insights, Amanda is able to motivate, inspire and invigorate any retail group.

YOUR AUDIENCE WILL LEARN:

• The new rules of retail and how to calbrate your brand to maximise profits

• How to anticipate the changing needs of the retail sector and what it means for all brands•

The five emerging trends for the retail sector and what it means for all brands

• The six proven strategies that any retailer can implement immediately for growth•

How to create a sustainable competitive advantage in a changing retail landscape.

ADVOCACY FROM THE INSIDE OUT.

EMPLOYEES ARE THE NEW CUSTOMER.DISCOVER THE POWER OF INTERNAL BRAND BUILDERS.

Outlining the innate connection between employee engagement and customer advocacy, Amanda shares a formula for building the most potent type of advocacy - that which exists inside your business. A fresh new approach to leadership fundamentals, this keynote, workshop or program will unite your team on the most powerful common goal - your customer.

YOUR AUDIENCE WILL LEARN:

• The future of leadership and why strong leader shave a customer-centric view

• How to build a culture of innovation and how to leverage the collective wisdom

• How to step outside your business and industry and draw inspiration from others

• How to build a low of customer experience initiatives and constantly raise the bar

• Why responsibility for the customer experience rests with everyone in an organisation.

WORKSHOP OPTIONS

CUSTOMISED AND HIGHLY INTERACTIVE WORKSHOPS: 60-MINUTES TO A FULL DAY.

WORKSHOPS THAT CAN BE COMBINED WITH A KEYNOTE PRESENTATION ORRUN AS A STAND-ALONE SESSION:MARKETING MASTERCLASS - A HANDS-ON SESSION WHERE PARTICIPANTS BUILD AND START IMPLEMENTING A MARKETING PLAN FOR GROWTH.THE KEY TO REALLY CONNECTING - AN INTERACTIVE WORKSHOP DESIGNED FOR AUDIENCES TO ROLL UPTHE SLEEVES AND MAP OUT THEIR CUSTOMER EXPERIENCE AND PATH TO PURCHASE.A STEP AHEAD - A WORKSHOP THAT TEACHES A PROCESS FOR BEING THEIR OWN CONSUMER FUTURIST BY EXPLORING RELEVANT TRENDS AND INSIGHTS AND DISTILLING IT FOR INNOVATION.

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Amanda Stevens